Colonel Sanders is back with a new recipe, and it doesn’t involve seven herbs and spices. These days his focus is branded merchandise.
Recently, possibly with the Colonel’s blessing, KFC launched a new branded goods line, KFC Limited.
Some of KFC Limited’s initial offerings include jewelry, apparel, socks emblazoned with drumsticks and home goods such as pillows and framed prints of Colonel Sanders.
The new line also features oddities such as a meteorite that has been carved into the shape of a chicken sandwich. It’s on sale for a cool $20,000.
Some of the items KFC Limited has on offer, which range in price from $1-$80, are already sold out.
Steve Kelly, KFC U.S. director of media and digital, said that the new apparel and luxury goods line is a way for people to show their appreciation for all things KFC.
“KFC and Colonel Sanders have been American pop culture icons for more than 70 years,” he said.
“Our fans were craving a way to embrace the fried chicken lifestyle, and KFC Ltd. gives them the opportunity to let their colonel flag fly.”